Cardiff AudienceOne Personalization Server Named Best of AIIM
AudienceOne automatically creates and delivers personalized collateral kits, co-branded marketing materials and response documents over the Web, email and print
San Diego - 2000-05-15 - Cardiff Software, a leading provider of solutions for automating the way companies collect, manage and use information, announced today that the AudienceOne Personalization Server has received the prestigious "Best of AIIM" award. The award was delivered by editors at Imaging & Document Solutions Magazine following a product evaluation completed at the recent AIIM 2000 eBusiness industry conference in New York.
The AudienceOne Personalization Server is used to increase the effectiveness of sales organizations, and to use corporate Web sites to improve customer responsiveness. It does this by building one-to-one marketing documents, complete with personalized text and graphics, using customer information and processing rules.
Adobe Systems is using the AudienceOne Personalization Server to deliver post-event collateral kits to customers that have attended an Adobe ePaper® Solutions Seminar. The day of the event each seminar attendee receives the specific product information, in a high-quality PDF document, based upon information collected from a survey that they will complete at the event.
"Historically organizations would send a complete corporate information kit through the post office or courier to attendees of seminars and shows, adding significant expense to marketing efforts," said Mark Royle, Marketing Product Manager for the Adobe ePaper Solutions Group. "Cardiff AudienceOne leverages Adobe ePaper solutions to deliver a personalized message to each attendee, replacing expensive postage and print costs with the speed and cost effectiveness of the Internet." Lexmark International uses AudienceOne to lower training time and to increase the revenue generated by their sales organization. Over 350 account managers at Lexmark use a Web-based AudienceOne application to select from thousands of marketing items, including customer letter templates, data sheets, press releases, white papers and articles. Through a step-by-step process, the sales person completes standard HTML forms answering questions about the sales opportunity. This information is processed by AudienceOne, which then configures a personalized sales kit for the client. The custom sales kits can be sent to a color laser printer, or can be sent via email as an Adobe PDF attachment to the client.
Nortel Networks uses the personalization engine of AudienceOne to deliver Web-based co-marketing program for their business partners. Over 20,000 Nortel resellers can order from over 400 co-branded marketing items using a standard Web browser. As new business cards or promotional posters are ordered, AudienceOne applies the reseller information and logo to the item. The Nortel partner receives a high-quality PDF, which can be printed locally or sent to an offset print shop.
Pricing & Availability
The Cardiff AudienceOne Personalization Server is available immediately, starting at $25,000 per server. It includes the AudienceOne Publisher, which converts existing documents created in Word, Quark®, Adobe® InDesign™ or other publishing products into online personalized content. The system works with standard Web server systems, and can be integrated with eCRM and Sales Force Automation products, including those from Siebel, Oracle, GoldMine and ACT!. Please visit www.Cardiff.com or call 760.936.4816 for more details.
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
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