New York - 2000-04-10 - At the AIIM conference held today, privately held Cardiff Software announced the immediate availability of the Cardiff AudienceOne Personalization Server, the first solution that combines the effectiveness of high-quality printed materials, the impact of one-to-one personalization and the cost effectiveness of the Web, eMail and print-on-demand delivery.
AudienceOne allows organizations to use existing content to deliver personalized marketing collateral, reports and documents. The system personalizes on two levels: creating documents that contain specific pages of information that are requested by the user and adding variable text and graphics to existing documents. AudienceOne collects requested content from a large library of documents, delivering a new single document, complete with page numbers and a table of contents. For more personalization, AudienceOne can insert variable text and graphics into the new document, using data from HTML forms and from external data sources.
Cardiff also announced recent design wins where AudienceOne was selected for Web products and projects. These include Lexmark International (NYSE: LXK), using AudienceOne for automating the creation of marketing kits for their sales organization, and Nortel Networks (NYSE/TSE: NT), who has implemented Partner Source, a Web product that delivers 4-color personalized marketing collateral to over 15,000 reseller partners. Through Web applications developed using AudienceOne, both of these organizations have increased their marketing and sales effectiveness through personalized marketing collateral, and have reduced their expenditures on printing and overnight delivery.
Mazer Corporation recently selected AudienceOne as the personalization engine for Mazer Interactive Publisher. In the Mazer application, the AudienceOne Personalization Server combines online content from different authors to create custom textbooks on the Web. With Mazer Interactive Publisher, instructors can use standard online browsers to "build" instructional material that matches their curriculum needs. Instead of using an "off the shelf" textbook to teach a course, instructors are connected to a library of pre-authored content that allows them to select the ideal content and authors for each segment of the course. In this way Mazer connects authors to instructors, bypassing traditional barriers found within the book publishing industry. Interactive Publisher, with AudienceOne, recently won a coveted "Hot Pick" at Seybold 2000 in Boston.
"Cardiff AudienceOne was a key enabler in our development of Interactive Publisher," said Dwayne Garrett, Vice President and General Manager of Mazer Digital Publishing Systems. "The software allows us to present our clientele with professional, customized documents quickly and cost effectively."
Adobe Systems has selected the AudienceOne Personalization Server to deliver high-quality invitations to an upcoming seminar series on Adobe ePaper® Solutions, and to follow-up with requested materials after the event. Each seminar attendee will receive the specific marketing information, in a high-quality PDF document, based upon information collected from a survey that they will complete at the event.
"Historically organizations would send a complete corporate information kit through the post office to attendees of seminars and shows, adding significant expense to marketing efforts," said Mark Royle, Marketing Product Manager for the Adobe ePaper Solutions Group. "Cardiff AudienceOne leverages Adobe ePaper solutions to deliver a personalized message to each attendee, replacing expensive postage and print costs with the speed and cost effectiveness of the Internet."
Pricing & Availability
The Cardiff AudienceOne Personalization Server is available immediately, starting at $25,000 per server. It includes the AudienceOne Publisher, which converts existing documents created in Word, Quark®, Adobe® InDesign™ or other publishing products into online personalized content. The system works on standard Web server systems and can be integrated with eCRM and Sales Force Automation products, including those from Siebel, Oracle, GoldMine and ACT!. Please visit www.Cardiff.com or call 760.936.4816 for more details.
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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