Lexmark Implements Cardiff's AudienceOne Web-based Sales Site to Deliver Personalized Sales Kits and Support Documents to Reps Over the Internet
Point & click Web interface creates personalized sales kits in seconds; gives global sales team immediate access to latest collateral and proposal documents
San Diego - 2000-04-10 - Lexmark International (NYSE: LXK) announced today that it has implemented the Cardiff AudienceOne Personalization Server to automatically deliver marketing and sales kits to Lexmark account executives worldwide over the Internet. The system allows Lexmark sales reps to access the latest information and to quickly and easily build customized sales kits for customers.
"The AudienceOne system brings the power of one-to-one marketing to the desktop and notebook PC of every Lexmark sales person, giving us a significant competitive advantage," said Bruce Harney, manager, Business Solutions Marketing for Lexmark. "Now, we can deliver high-quality hardcopy materials incredibly quick to our account executives around the world. This saves considerable time and money previously spent on developing and printing expensive brochures. And, every time one of our account executives prints one of our sales kits on our printers, they're showcasing the qualities of our market-leading Lexmark printers to our customers."
The new sales automation web portal allows Lexmark account executives to select specific marketing items from an online library consisting of hundreds of documents. The AudienceOne Personalization Server processes information entered by the sales person and builds a single four-color, high-quality corporate sales kit. The AudienceOne system can add the client's organization and contact name, the Lexmark account executive's information, page numbers and a table of contents directly into the newly created kit. The custom sales kit can then be previewed online and printed or emailed to the client.
Lexmark has seen a marked improvement in sales effectiveness and productivity since installing the software earlier this year and believes the company will realize significant savings in collateral printing and shipping costs.
Prior to the AudienceOne Personalization Server, the sales team wasted valuable time collating marketing information by hand - a process called ëpick & pack' in the collateral fulfillment industry. Like many organizations with a large sales team and rapidly expanding product line, Lexmark often outsourced product information kit assembly.
Cardiff's AudienceOne Personalization Server replaces manual pick & pack with online digital delivery, and adds a multitude of benefits over manual assembly:
• The Lexmark sales team has instant access to the latest sales and marketing tools
• Sales kits are built to order through business rules processed by AudienceOne
• Sales kits can be generated in seconds without the costs of manual labor
• Sales kits now deliver targeted messaging based upon the profile of the client
Pricing & Availability
The Cardiff AudienceOne Personalization Server is available immediately, starting at $25,000 per server. It includes the AudienceOne Publisher, which converts existing documents created in Word, Quark®, Adobe® InDesign™ or other publishing products into online personalized content. The system works on standard Web server systems and can be integrated with eCRM and Sales Force Automation products, including those from Siebel, Oracle, GoldMine and ACT!. Please visit www.Cardiff.com or call 760.936.4816 for more details.
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
About Lexmark International, Inc.
Lexmark International, Inc. is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers and associated supplies for the office and home markets. The company is a wholly owned subsidiary of Lexmark International Group, Inc. (NYSE: LXK). Lexmark is on the Internet at www.lexmark.com
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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