Autonomy partners with digital solutions specialist Razorfish in Germany
22 February 2000 CAMBRIDGE, England - Autonomy today announced that it has signed a partnership agreement with Razorfish AG, provider for strategic digital communications solutions in Germany, to sell Autonomy's technology for the automatic management of Web and corporate information into the burgeoning European market.
Autonomy's technology will enable Razorfish's clients to automatically personalise the delivery of news, enterprise information, product promotions and advertising to their customers, across a range of markets that include travel, telecommunications, avionics, consumer fashions, financial services, media and entertainment, and publishing. The personalisation of information, tailored to users' interests and needs, will enable Razorfish's clients to enhance users' brand loyalty and attract increased traffic to their sites, and, in the case of Enterprise Information Portals, to reduce the money wasted by enterprises in searching manually for decision-support information.
Solutions Manager Philipp Krebs, Razorfish AG Hamburg, commented: "Razorfish leverages digital technologies to help companies invent and reinvent the way they do business. We are confident that Autonomy's technology will bring significant benefits to our clients, both existing and prospective, thanks to its ability to automatically manage knowledge and personalise information to users' needs."
Roberto Solimene, Head of European Operations at Autonomy, said: "The Autonomy partner program is growing rapidly and we are pleased that Razorfish has joined our European network. We believe that this respected and experienced company will be a highly effective partner of Autonomy's technology in some exceedingly important markets, and that the collaboration has the potential to roll out on a much larger global scale."
Razorfish have already implemented Autonomy's knowledge management technology in a new media platform for leading German online publisher Tomorrow Internet AG. The Razorfish partnership was signed through Autonomy's Frankfurt office, which opened in October. Autonomy's second German office, in Munich, will open later this month.
About Razorfish
Founded in 1995, Razorfish leverages digital technologies to help companies invent and reinvent the way they do business. The company delivers a complete set of end-to-end solutions including strategy, design, and technology services across platforms, devices, and networks. With offices in Amsterdam, Boston, Hamburg, Helsinki, London, Los Angeles, Mannheim, New York, Oslo, San Francisco, and Stockholm, Razorfish employees more than 1,300 people and is headquartered in New York. Recent Razorfish clients include Tomorrow Internet AG, C&A, Nissan, and Charles Schwab.
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