Cardiff Software Acquires Adobe Spin-off AudienceOne, Inc.
Cardiff delivers unique eReply capability that turns automated business transactions into instant personalized interactions, over the Internet and through print-on-demand systems
Boston - 2000-02-08 - At the Seybold conference today, Cardiff Software, Inc., a leader in developing eTransaction products for businesses, announced it has acquired AudienceOne, Inc., a 1998 spin-off of Adobe Systems, Incorporated (Nasdaq: ADBE). AudienceOne is a leading supplier of products that enable companies to create and deliver high-quality, personalized documents over the Web and through print-on-demand systems. AudienceOne™ brings to Cardiff a roster of blue chip customers, including Aon Corporation (NYSE: AOC), Nortel Networks (NYSE/TSE: NT), and Lexmark International (NYSE: LXK).
Cardiff Software's market-leading eTransaction products are used by Global 2000 organizations to automate the processing of online transactions, and to onramp forms and documents into database and eBusiness applications. With AudienceOne, businesses can now use incoming transactions and processing rules to automate out-going customer interactions, while maintaining the quality and personalization of the response documents. Applications of AudienceOne include the dynamic creation of personalized 401K, healthcare and premier customer enrollment kits, one-to-one marketing and sales collateral, and customer self-service. Personalized special offer coupons, receipts and certificates can also be created with a unique barcode to identify the exact origin of the offer. Online demonstrations of AudienceOne personalized eReply applications can be found at www.Cardiff.com.
"Cardiff is in a powerful position to quickly be a dominant supplier in the $2 billion one-to-one marketing and personalization space," said Dennis Clerke, President and CEO of privately-held Cardiff Software, Inc. "With AudienceOne, Cardiff seamlessly integrates transactions with high-quality responses, resulting in a unique online ëtransaction-interaction' platform that allows businesses to respond to customers at Internet-speed."
Over 20,000 organizations, including the American Red Cross, American Express, Blue Cross-Blue Shield, Colgate-Palmolive, DaimlerChrysler, GMAC, and MCIWorldCom, have implemented Cardiff eTransaction solutions to automatically process online and paper transactions. Cardiff customers select eTransaction solutions to create new revenue sources, increase profitability and improve the productivity and competitiveness of the organization.
"We are excited to join Cardiff Software with the shared vision to increase the profitability and competitiveness of our customers," said David Kochanek, President of AudienceOne. "Our combined products deliver everything needed to turn business transactions into improved customer communications, while our combined organizations provide the critical mass to deliver these solutions to organizations using the Internet to automate more of their business processes."
Leveraging Adobe ePaper Solutions
The acquisition of AudienceOne further strengthens Cardiff's position as a premier supplier of business automation products that leverage Adobe® ePaper® Solutions. In April 1999, Adobe and Cardiff announced a strategic product, sales and marketing relationship to establish Adobe PDF as the corporate standard for online forms and documents. The resulting product, PDF+Forms™, has won consecutive "Best of Comdex" awards at the Spring and Fall 1999 events, was named "1999 Product of the Year" by Document & Imaging Magazine, and has been adopted by Global 2000 and government organizations to replace manual paper forms with automated online eForm Warehouses™.
"Cardiff solves a significant set of business problems with its use of Adobe ePaper Solutions, and by putting business processes on the Internet," said Sarah Rosenbaum, Group Product Manager, ePaper Solutions Group, Adobe Systems Incorporated. "With AudienceOne, Cardiff delivers on the promise of ePaper by allowing organizations to automate their out-bound communications with customers in a way that is known to be the most effective - through high quality and personalized ePaper."
Industry analysts have recognized the value in Cardiff's leading-edge strategy of integrating eTransaction products with one-to-one eReply products. "Integrating automated transaction processing with personalized response capabilities is a significant advantage for a wide range of e-business applications," said Andrew Warzecha, Senior Program Director at Meta Group. "Vendors supplying these complete e-transaction solutions are well positioned to share in the rapidly growing e-business software explosion, which is expected to be $10 billion by 2003."
Under the terms of the acquisition, Cardiff Software has acquired all of the outstanding capital stock of AudienceOne through a purchase transaction, using a combination of stock and cash. Cardiff will retain all of AudienceOne's personnel, products, brands and offices. Cardiff will continue to develop and sell the AudienceOne Publisher and AudienceOne Press products, and will add personalized eReply capabilities into Cardiff's eTransaction product family.
More About AudienceOne
AudienceOne dynamically merges existing electronic documents with variable text and graphics, from business transactions, databases or XML data sources, to create high-fidelity personalized response documents. AudienceOne allows organizations to publish individually tailored documents over the Web, and using eMail, FAX and print-on-demand systems. For more information, please visit the AudienceOne website at www.AudienceOne.com.
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
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