Virage Announces Broadband Licensing Agreements with PBS, Lifetime, Chalk.Com and Yahoo!
Major Television and Internet Broadcasters Use Virage's Turnkey Application Service to Add Video Search Capabilities
NEW ORLEANS, Louisiana —January 26, 2000—NATPE—Virage, Inc., a leading provider of products and application services that make video searchable and interactive, today announced that PBS, Lifetime, Chalk.com and Yahoo!® (http://www.yahoo.com) have selected Virage to provide video search capabilities for selected content. By incorporating Virage's video search technology and services, these major television and Internet broadcasters help lay the foundation for the personalized broadband viewing experience, which is characterized by on-demand, interactive and user-driven content.
PBS, Lifetime and Chalk.com will be using Virage Interactive™ services to transform their programming into interactive web content published to and distributed among their respective web sites. Working with Virage, these leading content producers will be able to provide viewers with a video search engine that gives viewers quick, direct access to points of specific interest in their popular television shows. Virage's comprehensive Internet video application service allows these leading media content owners to quickly make their valuable video assets truly broadband-ready, thereby enhancing their viewer communities, enabling targeted advertising and generating new e-commerce opportunities.
Yahoo! and Lifetime most recently joined Virage's broadband syndication network, a growing affiliation of over 15 Internet sites, including Snap.com, iVillage, the New York Times, Salon.com and USATODAY.com. Virage's web site integration service and Internet video infrastructure enable them to provide their visitors with uniquely-branded, on-demand access to C-SPAN's coverage of the 2000 presidential campaign.
In addition to adding video search to their own site, Chalk.com Network, whose televised coverage of technology and computer trends airs to over 25 million households in North America, will be using Virage's infrastructure to broadly syndicate their video content across targeted affiliate sites on the Internet. The partnership with Virage allows Chalk.com Network to extend their brand by providing visitors to the Chalk.com Network site with access to searchable topic segments from their library of consumer-related streaming video content.
About Virage Interactive™ services
Virage Interactive provides content originators, such as media and entertainment companies, enterprise customers, and premiere event and conference producers, with a complete infrastructure for seamlessly integrating Internet compliant video into their web sites. Powered by Sun Microsystems' Enterprise servers and Solaris Operating Environment, the turnkey service translates video content from television, satellite or tape directly into a hosted and private-labeled video search engine. By providing a hosted index of searchable video, Virage Interactive allows site producers to weave video search throughout their site, retaining complete control over the functionality as well as the look and feel of the web pages.
About Virage, Inc.
Virage is a leading provider of products and application services that transform video into searchable and interactive Internet content. Virage Interactive™ services provide content owners with the complete infrastructure for seamlessly integrating Internet-compliant video into their web sites. Virage's VideoLogger™ and AudioLogger™ software set the standard for real-time indexing and distribution of video across the Internet or corporate intranets. Virage has been named the market winner by industry analyst group Frost & Sullivan. Virage customers include ABC, AltaVista, Associated Press, BBC, Boeing, CBS, CNET, CNN, Compaq, C-SPAN, DaimlerChrysler, FBI, FOX Sports, General Electric, General Motors, Harvard Business School, iVillage.com, Lifetime Entertainment, Lockheed Martin, Lucent, Morgan Stanley, NASA, NBCi/SNAP.com, New York Times, NYSE, NTT, ON24, PBS, Reuters, Swiss Radio-TV, Telecinco, Yahoo! and Young & Rubicam. Headquartered in San Mateo, CA, Virage was incorporated in 1995 to provide organizations with advanced methods for accessing and leveraging media assets. Contact Virage at http://www.virage.com/ or (650) 573-3210.
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