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Bill Hayes Joins Cardiff Software as VP of National Sales with Plans to Carry Out New Growth Strategy

Hayes slated to apply proven tactics for key account sales, and long-term partnership building.

Vista - 2000-01-24 - Cardiff Software, Inc. today announced the appointment of Bill Hayes as Vice President of National Sales. Hayes joins Cardiff from American Datamed Corporation where he was VP of Sales for the case management and document imaging services company. At Cardiff, Hayes is charged with establishing key accounts, and overseeing the growing National Sales Team. These two tasks play an integral role in the company's plans for expansion, and are applicable to a 450% growth rate over the past five years.

"During Bill's tenure at American Datamed he was instrumental in developing and managing a sales organization that moved the company forward into an industry leading position. His expertise in delivering high-end imaging solutions, and in securing and developing large strategic accounts, is a key advantage for Cardiff's growth strategy," said Dennis Clerke, President and CEO of Cardiff Software.

"My focus as VP of National Sales will be to direct efforts toward selling up the value chain, striking national client agreements, and fostering long-term strategic partnerships. With these strategic objectives in force, Cardiff will be well positioned to take its sales efforts to the next level," said Hayes. Hayes plans to leverage recently formed partnerships with various industry leaders including Adobe Systems.

Before accepting this assignment, Hayes opened and developed regional sales offices for American Datamed, which contributed over 50 percent growth over just three years. Prior to American Datamed, Hayes was Regional Sales Manager for Intelogic Trace, a national, publicly held computer network services and support company. He also held positions at Honeywell Information Systems and IBM Corporation.

Cardiff Software is the leading supplier of applications that automate manual business processes and convert paper into digital information. Cardiff's products are used by over 20,000 organizations worldwide to put paper forms and documents online, and to convert forms into business data for database and back office applications. Cardiff Software products are available from Cardiff Europe and from more than 75 distributors and 400 certified resellers worldwide. For product information, please visit www.cardiff.com. For more information on this Cardiff Software news announcement, please contact editor@cardiff.com.

For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.

Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.

Media Contact:

Cindy Elliott

Cardiff Software, Inc.

760.936.4626

CElliott@Cardiff.com

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