Informix to Resell and Distribute Virage Products Worldwide
Virage's Award-winning Products Will Provide Critical Video Search Capabilities to Informix's Media360 Media Asset Management System
SAN MATEO, CA—January 17, 2000—Informix Corporation® (NASDAQ:IFMX), the technology leader in enterprise database-powered solutions, today announces that it will resell and distribute the video indexing products of Virage, Inc., a leading provider of interactive video search products and services, to a growing number of customers in broadcast and other media intensive markets worldwide. Virage VideoLogger™ and AudioLogger™ comprise the critical video cataloging components at the front end of Informix's Media360™ media asset management system.
With this agreement Informix will now be able to offer a "one-stop shopping" option to their media asset management customers who have video cataloging and search requirements. According to Pamela Vitale, Director of Market Development for the Informix Media Business Unit, "Virage is widely recognized as having the best-of-breed products in their class, and we are delighted to offer their products to our Informix Media360 customers." The terms of the agreement allow Informix to resell both Virage products and services worldwide effective immediately.
Media360 provides a comprehensive solution for loading, digitizing, indexing, editing, storing, retrieving, browsing, playing, protecting, distributing and archiving all types of media assets. The system is tightly integrated with an object-relational database, as well as leading content creation tools, Web publishing and e-commerce and analytical solutions. Media360 sets no limits on database size, numbers of users or the type and complexity of media assets, and its extensible architecture allows users to create new data types.
"Media360 was developed from Informix's hands-on experience with over 250 organizations using our media asset management technology," said Carolyn Layne, vice president of the Media Business Group for Informix. "This experience has enabled us to design a comprehensive solution from the ground up to meet the requirements of any organization that manages media assets enterprise wide. Virage's open architecture allows us to integrate the Media360 system seamlessly into any server or news environment. Through our partnership with Virage, we can create best-of-class video solutions based on each customer's needs."
This agreement builds on the success of previous Informix/Virage projects, developed for customers such as CNN, the BBC, Telecinco, Swiss Radio-TV and the Associated Press.
The Informix/Virage solution enables producers and other video content decision-makers to easily share video assets in real time, resulting in decreased time to air, improved news and content quality and streamlined production and workflow.
About Virage, Inc.
Virage provides products and application services that transform video into searchable and interactive Internet content. Virage Interactive™ services provide content owners with the complete infrastructure for seamlessly integrating Internet-compliant video into their web sites. Virage's VideoLogger™ and AudioLogger™ software set the standard for real-time indexing and distribution of video across the Internet or corporate intranets. Virage has been named the market winner by industry analyst group Frost & Sullivan. Virage customers include ABC, AltaVista, Associated Press, BBC, Boeing, CBS, CNET, CNN, C-SPAN, FBI, FOX Sports, General Electric, General Motors, Harvard Business School, iVillage.com, Lifetime Entertainment, Lockheed Martin, Lucent, NASA, NBCi/SNAP.com, New York Stock Exchange, NTT, ON24, PBS, Reuters, Swiss Radio-TV, Telecinco and Young & Rubicam. Headquartered in San Mateo, CA, Virage was incorporated in 1995 to provide organizations with advanced methods for accessing and leveraging media assets. Contact Virage at http://www.virage.com or 650-573-3210.
About Informix
Based in Menlo Park, California, Informix Corporation specializes in advanced information management technologies that help enterprises in the i.Economy get to market quickly, generate new revenue, build a unique strategic advantage, and solve their most complex business problems. Informix offers customers a complete software infrastructure for the Web that delivers highly scalable transaction processing, personalized content management, integrated business intelligence, full multimedia capabilities and complete e-commerce solutions. For more information, contact the sales office nearest you or visit our Web site at http://www.informix.com.
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