Autonomy Technology Powers Leading Scandinavian E-Commerce Site
Net shoppers will a enjoy new, personalized online experience
October 26, 1999 CAMBRIDGE, England - Autonomy today announced that its core technology has been licensed by Online Club (OLC), the most visited e-commerce site in Norway, to deliver a personalized and easy-to-use experience for online shoppers.
Autonomy's technology will enable OLC - due to be launched in January 2000 - to provide a "personal shopping assistant" for each user. This will be used to deliver personalized information about goods, services and promotions, based on a profile automatically generated from their interests and previous buying habits. The personal shopping assistant will ensure that both vendors and advertisers are able to target their products to the consumers most interested in receiving them.
"Autonomy's technology will allow Online Club to deliver the most personalized online shopping experience, by guiding users through the buying process based on an automatically derived understanding of their interests," said Dag Ronsen, Managing Director of Autonomy Nordic.
At the heart of Autonomy's software is a pattern recognition technology which has the ability to analyze a piece of text and identify the main ideas. This enables the software to then determine how the text should be categorised, who should see it, what other relevant material it should be linked to, and how it should be tagged - which all happens automatically. Autonomy's technology is currently being used by a number of other high-profile clients worldwide, including breathe.net, Xoom.com, SFGate, News Corporation, Associated Press, Reuters and Macmillan.
About Autonomy
Autonomy's technology powers large-scale, personalized systems for knowledge management, enterprise portals, new media publishing and electronic commerce. Because of its ability to analyze any piece of text (independent of the document's language) and identify and rank the main ideas, Autonomy can automate a broad range of labour-intensive tasks. These range from categorising information by subject matter, to inserting hypertext links to related material, to profiling users based on the ideas in the text they read or write, to delivering information to those most likely to be interested.
Autonomy was founded in 1996 and has offices in San Francisco, New York, Washington, DC and Boston, in the United States as well as in Cambridge, England, Paris, France, Oslo, Norway, and Sydney, Australia. Among its 150 customers are Alcatel, Associated Press, Barclays Bank, British Aerospace, Clorox, News Corp., Procter & Gamble, Lucent Technologies, Merrill Lynch, SF Gate, Semi-tech, The Royal Mail, Unilever and Xoom.com. In addition, several software companies are licensing Autonomy's technology to add intelligence to their online publishing, knowledge management, email routing and document management applications, including SageMaker, FutureTense, Intraspect, Verge, Aeneid, Global Recall, Insight and Nexor. On July 10, 1998, the company went public on the EASDAQ exchange (Easdaq: AUTN).
For further information, please contact:
Dr. Mike Lynch, Managing Director and CEO
Dominic Johnson, Marketing Director
Jonathan Spira, Chief Financial Officer
AUTONOMY CORPORATION plc
Tel: 0171 831 3113 (on 5/8/99)
Tel: 01223 421220 (thereafter)
Edward Bridges Springett
FINANCIAL DYNAMICS
Tel: 0171 831 3113
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