ABCNEWS.com, CNET and C-SPAN Turn to Virage to Bring Prime-time Broadcast Content to the Web
Major Content Owners Select Virage Interactive to Make Their Prime-time Television Programs Ready for the Web Amsterdam, Holland, Sept 10, 1999 - Virage, Inc. of San Mateo, Calif, announced that ABCNEWS.com, CNET.com and C-SPAN are now using Virage Interactive's video search solution to publish their broadcast television programs as interactive video on their web sites. This watershed event marks the first time that major television networks are actively redeploying and monetizing their broadcast content as Web-ready video that takes advantage of all the commercial aspects Web interactivity provides. It also marks the first time that viewers will be able to watch prime-time television shows when they want to, and access them as topic-searchable segments that they can view right from the point of interest.
"Simply repurposing broadcast video doesn't make the Web a compelling market or viable distribution alternative for network affiliates," says Kris Sofley, writer for NAPTE's TV Trends. "With the new software technology introduced by Virage, the television industry may well be at a significant turning point on the road to convergent media." Virage Interactive allows broadcasters and Internet content providers to convert their long format video from television, satellite or tape directly into interactive, short-form video suitable for the Web. Using Virage Interactive's solution, ABCNEWS, CNET and C-SPAN are making hundreds of thousands of hours of their prime television programming accessible for viewing - at any time and by any topic of interest - on their web sites. Video search by Virage allows content to be user driven. Long format video is automatically converted to interactive video, allowing broadcasters to target their content, target their advertising and expand commercial opportunities derived from their broadcast assets. Video search allows broadcasters to monetize their programming assets in ways that traditional broadcast video does not.
The public also benefits from the advances of Virage Interactive's searchable video solution. Prime-time content is now available in a comfortable, familiar Web format, searching by topic and viewable from the point of interest. With video search by Virage, viewers can see what they want, when they want it.
"Traditional media companies, led by the broadcast television networks, have begun to aggressively deploy their television and film content and brands to the Internet. Simply streaming media is not a viable business model," said Paul Lego, CEO of Virage. "ABC, CNET and C-SPAN are leading the way for how broadcast content will be redeployed and monetized over a broadband-based Web economy, and we are excited to be partnered with them in this ground-breaking event." Virage Interactive and ABCNEWS.com Since its inception two years ago, ABCNEWS.com has prominently featured ABC news video and audio assets, bringing the credibility of ABC News to the Internet. Now ABCNEWS.com, through Virage Interactive technology, is making ABC News multimedia assets even more accessible to the Web audience. Visitors to ABCNEWS.com will be able to search across all of ABC News' programming - including World News Tonight and Nightline - for topics of interest. http://abcnews.go.com/sections/us/video_index/video_index.html Virage Interactive and CNET Working with Virage, CNET is adding a new feature to its network for high-speed users, which will further integrate its award winning television programming and online content. CNET pioneered the integration of television and online in 1995 with the introduction of television's first show tied to the Web, CNET Central. Currently, CNET produces five weekly television shows and recently announced that it will create a weekly one-hour technology program for CNBC, which will debut in October. CNET's vast television content is combining to make a database of video that will become searchable on the front door of CNET.com. By searching on keywords for specific topics, visitors to CNET, http://www.cnet.com, will have the option to also watch video that pertains to those topics from any of the five shows.
"Our tech TV content is the best in the industry," stated Halsey Minor, CEO of CNET Television. "Working with Virage means that we can integrate our quality programming throughout CNET's Network, and now users will be able get exactly what they came looking for, whether it's new products, the latest trends or help with a buying decision." Virage Interactive and C-SPAN Virage and C-SPAN are teaming up to create a video search engine dedicated to the upcoming presidential elections. This site contains a comprehensive, up-to-date, online collection of candidate campaign speeches, primary and general election debates, press conferences, party fundraisers and all other candidate appearances on C-SPAN. The Campaign 2000 Video Search Engine will be available on multiple Internet destinations including C-SPAN.org at http://www.cspan.org/campaign2000/search/ The Campaign 2000 Video Search Engine provides simple, search-engine-style access to the breadth and depth of programming compiled on C-SPAN as the network follows the candidates on the campaign trail. By typing in keywords, users can search by candidate, party, campaign issue or location. For example, users can search for and view speeches by topics such as taxes, gun control, abortion, education or foreign policy. Users can also compare and contrast statements made by a candidate as he or she speaks to voters in different regions of the country. In addition, the site allows users to track a candidate's position on a topic by date throughout the campaign season.
"C-SPAN's goal has always been to provide our audience with unfiltered access to forums where public policy is discussed," said Rob Kennedy, executive vice president, C-SPAN. "Our partnership with Virage makes it possible for us to provide our audience new ways to access our extensive coverage of the campaign process. The Campaign 2000 Video Search Engine gives users access on demand to the candidates and their positions throughout the electoral process." About Virage Interactive Services Virage Interactive provides content originators, such as media and entertainment companies, enterprise customers, and premiere event and conference producers, with a complete solution for integrating searchable and interactive video into their web sites. Powered by Sun Microsystems' Enterprise servers and Solaris Operating Environment, the service translates video content from television, satellite or tape directly into a hosted and private-labeled video search engine. By providing a hosted index of searchable video, Virage Interactive allows site producers to weave video search throughout their site, retaining complete control over the functionality as well as the look and feel of the web pages.
Virage first introduced its video search engine last year when it published President Clinton's Grand Jury Testimony to the Internet in partnership with AltaVista. The event has been broadly described by industry analysts as a watershed event for streaming media on the Web. For the first time, users could search through the video, finding and viewing just the parts of the testimony that were of interest. Since then, Virage has partnered with a variety of other content originators to create breakthrough deployments of searchable video across a range of content categories. Most recently, Virage and RealNetworks teamed up to deliver searchable versions of selected keynotes from last month's RealNetworks Conference. A showcase of these and other searchable video sites can be found at http://www.virage.com/showcase/.
About Virage, Inc.
Virage is the leading provider of products and services that maximize the value of video by making it searchable and interactive. Virage's VideoLogger and AudioLogger software set the standard for real-time indexing and distribution of video across the Internet or corporate intranets/extranets. Virage has been named the market winner by industry analyst group Frost & Sullivan. Virage customers include ABCNews, AltaVista, BBC, Carlton Communications, CBS, CNET, CNN, CNN Interactive, Compaq, C-SPAN, Energy Film Library, Federal Bureau of Investigation, Fox Sports, General Electric, General Motors, Harvard Business School, Lockheed Martin, Lucent Technologies, NASA, Network Espana, Reuters, Showdown Productions, Swiss Radio-TV, Telecinco and several classified U.S. government agencies. These companies rely on Virage video search products as the critical foundation technology for more effectively deploying and using video within their operations. Headquartered in San Mateo, California, Virage was incorporated in 1994 to provide organizations with advanced methods for accessing and leveraging media assets. For more information, see the Virage web site at http://www.virage.com or call (650) 573-3210.
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