FutureTense Licenses Autonomy Technology To Help Companies Streamline And Personalize Their Websites
San Francisco, Calif. (June 30, 1999) - Autonomy, Inc. and FutureTense, Inc. today announced that FutureTense will embed Autonomy's core technology into the company's flagship product line, the Internet Publishing System (IPS). A new version of IPS featuring Autonomy's advanced content categorization and personalization technology is expected to be available from FutureTense in the fourth quarter.
Autonomy's powerful set of tools will help FutureTense customers fully automate the categorization, tagging and hyperlinking of large volumes of online information. Autonomy's technology also will enable these customers to enhance consumers' experience by providing more personalized information and services, and advertisers with more targeted advertising opportunities.
According to Autonomy CEO Mike Lynch, the FutureTense IPS was designed to expertly manage and deliver information and commerce services online. "By using Autonomy's technology to completely automate some of the most labor-intensive tasks associated with online publishing, FutureTense customers will be able to deliver personalized content without having to hire additional staff to categorize, tag, link and personalize vast volumes of material."
Lynch explained that Autonomy's software also offers FutureTense customers the ability to profile site visitors based on the information they read online. The advanced pattern recognition technology that fuels Autonomy's software analyzes the ideas in the content they read each time, not just the URLs in their click stream or their response to questionnaires or forms. More importantly, over time the technology refines its understanding of each individual's interests and becomes increasingly accurate. FutureTense's software can then use these Autonomy-generated profiles to personalize each person's online experience.
FutureTense president and CEO, Ron Matros, stressed the advantages of licensing Autonomy's software. "We did a thorough analysis of all competing technologies and found that Autonomy is best-of-breed technology, capable of automatically identifying the main ideas in any piece of text," said Matros. "That means it can help our customers expedite the creation and delivery of the kind of high-impact, interactive websites that can help them achieve their e-Business objectives."
About Autonomy
Autonomy's technology powers large-scale, personalized systems for knowledge management, enterprise portals, new media publishing and electronic commerce. Because of its ability to analyze any piece of text (independent of the document's language) and identify and rank the main ideas, Autonomy can automate a broad range of labor intensive tasks. These range from categorizing information by subject matter, to inserting hypertext links to related material, to profiling users based on the ideas in the text they read or write, to delivering information to those most likely to be interested.
Autonomy was founded in 1996 and has offices in San Francisco, New York, Washington, DC and Boston, in the United States as well as in Cambridge, England and Oslo, Norway. Among its 100-plus customers are Alcatel, Associated Press, Barclays Bank, British Aerospace, Clorox, News Corp., Procter & Gamble, Lucent Technologies, Merrill Lynch, SF Gate, Shell International, Semi-tech, The Royal Mail and Xoom.com. In addition, several software companies are licensing Autonomy's technology to add intelligence to their online publishing, knowledge management, email routing and document management applications, including FutureTense, Intraspect, Verge, Aeneid, Global Recall, Insight and Nexor. On July 10, 1998, the company went public on the EASDAQ exchange.
About FutureTense
FutureTense, Inc., headquartered in Acton, Mass., is a leading developer of technology solutions that enable organizations of all types to manage and deliver high-impact, interactive websites that support their e-Business objectives. The FutureTense Internet Publishing System (IPS) is a complete e-Publishing platform that streamlines the development, production, delivery and maintenance of large, dynamic websites through the integration of content acquisition and management, workflow, design, and content publication management. IPS was designed for organizations that are looking to streamline the production of large-scale websites.
Among the many companies currently using FutureTense's powerful content management system include Chase Manhattan Corporation (http://www.chase.com/), The New York Times (http://www.nytimes.com/), Netscape Communications Corporation (http://www.netscape.com/), Newsweek (http://www.newsweek.com/), The Sydney Morning Herald (http://www.smh.com.au/), and The Washington Post (http://www.washingtonpost.com/). FutureTense has won prestigious industry awards including being named to Upside Magazine's Hot 100 Companies for 1999, and Red Herring Magazine's Herring 100 - Top Private Companies in 1999 "Reader's Choice Award." Information about FutureTense and its products can be found by visiting http://www.futuretense.com/, emailing info@futuretense.com, or by calling 978-635-3600.
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