Magnifi Selects Virage to Strengthen Marketing Automation Solution
Marketing departments and creative agencies can now incorporate searchable video as part of Magnifi's solution for marketing automation CUPERTINO and SAN MATEO, Calif. -- Jan. 11, 1999 -- Magnifi, Inc., a premier provider of Web-based marketing solutions, and Virage, Inc., the pioneer and recognized market leader in video and image search products, today announced the integration of the Virage VideoLoggero 2.0 with Magnifi's solution for marketing automation. The solution will allow marketing departments and their service agencies to better manage video assets as part of Magnifi's enterprise solution for marketing supply chain automation.
Magnifi offers the leading Web-based solution that automates the entire marketing supply chain, integrating people, assets and processes into a unified application running on an Oracle8 database. Magnifi solutions empower Fortune 500 companies to set up extranets and intranets that: Create a marketing and sales catalog and encyclopedia Launch, manage, and measure marketing programs and campaigns Manage the relationships with marketing vendors and agencies Streamline and shorten creative development cycles Dynamically collect competitive and business intelligence Magnifi's solution enables marketing departments and service agencies to significantly improve product and campaign cycles, better support their channel and partners, streamline creative workflow, and improve customer acquisition and retention. Integrating Virage's VideoLogger 2.0 with Magnifi's marketing automation solution enables marketing organizations to better manage the variety of video content that they use on a daily basis by making that video searchable in the same way they've become accustomed to searching for text documents.
The Virage VideoLogger 2.0 is a powerful real time video cataloging application that makes video searchable. The VideoLogger thereby turns video into a powerful decision support tool-giving entire organizations the ability to index, search and access the vast amount of information in their video-based communication tools. Ultimately, it transforms a user's experience from one of passive viewing to one that is interactive and delivers exactly what the user desires.
"We are excited about a new marketing automation solution that incorporates advanced video capabilities," said Burt Cummings, executive director of interactive media at Landor and Associates. "The ability to easily search and navigate through large amounts of video material of focus groups and broadcast commercials is invaluable. This would allow us to go beyond editorial summaries of focus group content to explore focus group reactions in detail across a variety of topics, share commercial works in progress, and examine competitive advertising material, all with the ease and convenience of a Web browser solution.""Corporate marketing departments and advertising agencies spend incredible amounts of time and money enhancing their brands with video. Yet their ability to manage and use that video effectively is extremely limited," said Paul Lego, chief executive officer of Virage. "Magnifi and Virage have teamed up to provide global branding organizations with a powerful new solution that automates the brand asset management process, allowing product and brand managers to quickly tap into and profit from the information contained in their video libraries.""The Virage VideoLoggero is a natural fit with our goal of allowing customers to better manage and distribute key marketing assets. The ability to search video extends the value of our marketing automation solution," said Eric Hoffert, chairman and chief technology officer of Magnifi. "The mature development environment and APIs included with Virage's VideoLogger software enable us to quickly customize and integrate the way our customers can use and search video to better collaborate and communicate internally and with their partners and suppliers." Magnifi and Virage recently demonstrated their joint solution as part of a keynote address attended by an audience of 3,000 at Oracle's OpenWorld 1998.
Specific applications enabled by the joint Magnifi and Virage solution include: searching through video libraries of focus group research accessing and analyzing commercials of competitors (stored content, live broadcast and/or cable feeds) searching libraries of archived commercials for global brand companies reviewing ad agency work in progress and broadcast commercial portfolios over the Internet and corporate intranets allowing easy access for clients and potential clients to preview broadcast commercial portfolios over the Internet searching through libraries of demo reels to select the best director for a proposed commercial using existing material to easily build low-cost mock-ups of proposed commercials for review by ad agency clients The combined solution is currently available from Magnifi. Contact Magnifi for more information and pricing.
About Virage Inc.
Virage is the pioneer and recognized market leader in video and image search products. The Virage VideoLogger software sets the standard for real-time indexing and distribution of video across the Internet or corporate intranets and has been named the market winner by industry analyst group Frost & Sullivan. Virage customers include ABC News, AltaVista, BBC, CBS News, CNN, CNN Interactive, Compaq, Federal Bureau of Investigations, General Motors, Harvard Business School, Lockheed Martin, Lucent Technologies, NASA, NBC News, Reuters and several classified U.S. government agencies. These companies rely on the Virage VideoLogger as the critical foundation technology for more effectively deploying video within their operations. Headquartered in San Mateo, California, Virage was incorporated in 1994 to provide organizations with advanced methods for accessing and leveraging media assets. For more information, see the Virage Web site at http://www.virage.com or call (650) 573-3210.
About Magnifi Magnifi, Inc., headquartered in Cupertino, Calif., is a premier provider of integrated web-based solutions to support marketing management-i.e. product management, creative development, brand marketing encyclopedias, channel management, customer acquisition/retention, business intelligence and campaign management. Since 1996, Magnifi has helped high profile companies manage their marketing information within the organization, including Boeing, AT& T, CBS SportsLine, Cendant, Citibank, CNN, General Motors, Hollywood Online, NASA/JPL, Network Associates, PBS ,Time Inc., and Warner Bros. Online. Visit Magnifi's home page at http://www.magnifi.com.
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