Autonomy Helps Vignette Customers Quickly Reap The Benefits of Internet Relationship Management
January 4, 1999 - Autonomy, Inc. today announced that its Content Server now supports Vignette's StoryServer 4. By automating the categorization, tagging and hyperlinking of large volumes of information, Autonomy's Content Server allows companies to quickly reap the benefits of Vignette's Internet relationship management software to attract, engage and retain online customers.
According to Autonomy CEO Mike Lynch, Vignette's StoryServer 4 offers online businesses the ability to respond effectively to a visitor's needs by adapting a web site's presentation, navigation and content. "Depending on the volume of information that companies want to make available online, organizing the content and preparing it for use in StoryServer 4 can be a time-consuming task," said Lynch. "Autonomy's software expedites the process by automatically categorizing all of the information and inserting the right hypertext links and XML tags."
Lynch explained that Autonomy's software also offers companies using StoryServer 4 the ability to profile site visitors based on the information they read online. The advanced pattern recognition technology that fuels Autonomy's software analyzes the ideas in the content they read each time, not just by the URLs in their click stream or their response to questionnaires or forms. More importantly, over time the technology refines its understanding of each individual's interests and becomes increasingly accurate. "Vignette's StoryServer 4 can then use these Autonomy-generated profiles to personalize each customer's online experience and provide companies with decision support analysis to increase the effectiveness of their online business," said Lynch.
Greg Peters, Vignette president and CEO, stressed the importance of managing online customer relationships throughout the customer lifecycle. "Our Internet relationship management software is based on the premise that fostering customer loyalty depends on delivering relevant, personalized content to individual visitors," said Peters. "Companies using Vignette's StoryServer 4 could benefit from using Autonomy's software to profile visitors and automate the categorization, tagging and hyper-linking of large volumes of information."
Autonomy (www.autonomy.com) develops software that automatically organizes large, unstructured volumes of information into personally relevant communications to help corporate intranets and commercial websites serve the changing needs and interests of users. Autonomy's products for knowledge management and new media publishing save time, labor and money by automatically and precisely categorizing, linking, personalizing and searching large volumes of information.
The intelligent pattern recognition technology that fuels Autonomy's software was originally developed by Autonomy's sister company, Neurodynamics, for use in intelligence and defense applications. That technology is at the heart of the British police force's Holmes2 system, named after Sir Arthur Conan Doyle's legendary detective. The Holmes2 system helps the police solve crimes by matching fingerprints or by finding similarities and connections in disparate crime witness statements or police reports. The same technology is now being used to find connections in commercial data.
Autonomy was founded in 1996 and has offices in San Francisco, Boston, New York, Washington, D.C. and Cambridge, England. Autonomy customers include News Corp., MacMillan Publishing, Associated Press, Barclays Bank, Shell International, Semi-Tech, The Royal Mail and Unilever. On July 10, 1998, the company went public on the EASDAQ exchange, achieving a valuation of $165 million and raising $35 million dollars
Vignette Corporation, a leader in the category of Internet Relationship Management software products and services, provides enterprise solutions for companies that are building businesses online. Vignette's products and services, which include StoryServer 4TM and its recently announced Vignette Syndication ServerTM (VSS), are designed to allow businesses to use the Web as a new channel for customer acquisition and retention. More than 160 companies, including National Semiconductor, PNC Bank, Bay Networks, CNET and Ziff-Davis' ZDNet, use StoryServer to serve a combined 30 million page views per day. Vignette's numerous industry awards include the Red Herring Magazine's Best Overall Private Company in 1998, 1998 Best Product Award for StoryServer; Upside Magazine's Hot Private Company in the Net Infrastructure Category; and the NewMedia Magazine 500, Hottest Companies in Digital Media Award. Vignette partners with 20 leading vendors in advertising management, electronic commerce and personalization to provide comprehensive solutions for its customers. Headquartered in Austin, Texas, Vignette Corporation also has offices located throughout Europe and in Australia and can be found on the World Wide Web at http://www.vignette.com/.
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This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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