SAN MATEO, Calif.--Sept. 8, 1998--Virage, Inc., the recognized leader in media cataloging and media analysis, today announced the appointment of W. D. "Spike" Bloom to the position of vice president of sales. Starting October 6, Bloom will be responsible for developing and managing the company's worldwide direct and indirect sales strategy. He joins Virage at a time when the company is aggressively pursuing a hybrid direct and indirect channel sales model in order to meet the surging demand for its video cataloging products.
"Throughout his career, Spike has demonstrated tremendous success implementing blended sales strategies that effectively combine direct and indirect sales models. He brings to Virage a unique combination of line and staff experiences that encompass a wide range of selling environments, from Silicon Valley start ups to Fortune 100 companies," said Paul Lego, chief executive officer of Virage. "Moreover his reputation and proven skills as a leader, motivator and team builder will continue to fuel Virage's rapid revenue growth over the coming year." With more than 25 years of experience in sales and sales management, delivering solutions-based products and services to end users, Bloom is ideally suited to lead Virage's transition from a large direct sales model to a multichannel model. He comes to Virage from Netcom On-Line Communications Services, Inc., where, as vice president of sales, he expanded sales of business services by establishing field sales supported VAR channels while reducing channel related customer acquisition costs for the consumer business. Prior to Netcom, Bloom served as vice president of sales for Radius, Inc., where he successfully integrated and led the sales and channel marketing organizations, blending direct sales with manufacturer rep firms to maximize channel coverage and customer experience.
During his eight-year tenure at Apple, Bloom held several sales management positions including Western Regional Director, Business Market Division, and Director of U.S. Channel Sales and Development. Bloom effectively developed and managed Apple's indirect sales organization and channel network to deliver over $5B in revenue. Bloom has also held positions as vice president of sales for start-up, EO, where he established a direct sales force, national VAR and retail channel and delivered first year revenue of $10M as well as corporate staff positions at Kodak where he was a top sales performer.
"Over the past ten years, companies across all market segments have experienced huge growth in multimedia content creation and distribution, especially via the Internet. This phenomenon has created a glut of underutilized media assets and an urgent need for tools to manage and deploy them more effectively," said Spike Bloom. "Virage's market leading products, with their unsurpassed media cataloging and media analysis capabilities, meet that need and provide the critical front end of the solution, independent of customer environment or platform." About Virage, Inc.
Virage is the pioneer and recognized market leader in creating and delivering media cataloging and media analysis applications. The Virage Video Cataloger sets the standard for real-time indexing and distribution of video across the enterprise and has been named the market winner by industry analyst group Frost & Sullivan. The company's Visual Information Retrieval (VIR) Engine is the most widely adopted image recognition technology available today. Virage customers in the broadcast, government, post production, Web publishing, distance learning and Fortune 1000 markets rely on these products as the critical foundation technology for more effectively deploying media within their operations. Headquartered in San Mateo, Calif., Virage was founded in 1993 to provide organizations with advanced methods for accessing and leveraging media assets. For more information, see the Virage Web site at www.virage.com or call (650) 573-3210.
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