Oracle, Virage team to deliver first data cartridge for visual retrieval of images
Leading database vendor broadens support for multimedia data types,demonstrates safe, reliable extension for Oracle Universal Server
SAN FRANCISCO -- November 5, 1996 -- Oracle Corp. and Virage Inc. today announced and demonstrated the first safe, reliable database extension that allows network users to visually search, manage, and retrieve electronic images. Oracle plans to incorporate Virage's VIR Image Engine as a data cartridge the plugs into the Oracle Universal Server. This new data cartridge will enable users to search for images based on their visual content, including color, texture, composition, and shape, rather than relying on traditional keyword indexing.
The Virage data cartridge builds on Oracle's recent introduction of their Network Computing Architecture, an open, extensible environment for network computing. Network Computing Architecture allows customers and third-party developers to create and deploy manageable software cartridges that plug into client software, network application servers, or database servers.
The Virage data cartridge adds sophisticated image management to the text, video, spatial, OLAP, web, and other multimedia capabilities already provided by the Oracle Universal Server.
"Corporations invest millions of dollars each year in photography, bitmaps, medical, architectural, and commercial art. As the undisputed leader in visual information retrieval, Virage has developed a unique technology that makes it possible for enterprises to get the real value out of their image assets, and Oracle Universal Server can deliver these assets to users," said Jerry Held, senior vice president of Oracle server technologies. "Network Computing Architecture provides a safe, reliable way of handling multiple data types, removing the risks associated with inserting custom code directly into the database kernel."
"Network Computing Architecture offers us instant scalability and performance, and lets us use our VIR technology in a variety of ways," said Paul Lego, Virage's chief executive officer. "Cartridges give us the choice to deploy Virage software as an image-based web search tool, as an image query engine in the database, or even as an image filter built into other customer applications. By integrating VIR into the Oracle Universal Server, customers will be able to easily access and search a wealth of images residing in corporate databases."
Virage licenses VIR technology as an easy-to-integrate product called the VIR Image Engine. The VIR Image Engine analyzes and image, extracts its visual features, and compares it with other images to quantify similarity.
The approach represents a significant leap forward in the way databases of images can be accessed, resulting in faster, more creative searches.
Virage Inc. http://www.virage.com is the leading provider of products and technology for visual information retrieval for horizontal platforms including DBMS, information retrieval, Internet, and digital imaging, as well as vertical applications such as medical imaging, CAD imaging, trademark search, and digital video. Founded in 1994 and based in San Mateo, Calif., Virage pioneered the breakthrough technology of visual information retrieval.
Oracle Corporation http://www.oracle.com is the world's largest supplier of software for information management, and the world's second largest software company. With annual revenues of more than $4.2 billion, the company offers its database, tools, and application products along with related consulting, education, and support services in more than 90 countries around the world.
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