Illustra Information Technologies, Inc. and Virage, Inc. introduce Visual Intelligence
Unique Content-Based Search Technology Provides Visual Intelligence in Managing Exploding Digital Content
OAKLAND, Calif. -- April 3, 1995 -- Illustra Information Technologies and Virage, Inc. today announced the availability of a jointly developed content-based image retrieval system, called Visual Intelligence(TM), for retrieving images from complex multimedia databases. Illustra's Visual Intelligence system, based on Virage's breakthrough Visual Information Retrieval (VIR) technology, represents a new concept in image retrieval and management that delivers significant productivity gains to customers while making the image database management task much easier and more intuitive.
Illustra's Visual Intelligence includes a VIR DataBlade(TM), based on licensed technology from Virage, and the Visual Intelligence graphical user interface (GUI) for fast image search and retrieval. The new system will give customers the ability to perform searches on any kind of image, including video, based on the actual content of the image. Visual Intelligence enables users to launch a search by simply clicking a mouse on a sample image, sketching the rough outlines of a desired image, or scanning an image directly in from print or a camera. It will be demonstrated at the upcoming National Association of Broadcasters conference in Las Vegas, Nevada, April 10-12.
"Illustra's Visual Intelligence system finally takes image retrieval beyond the 30-year-old keyword technology that was designed for alphanumeric data. Finally, users can search based on what the image looks like," said Malcolm Colton, director of Multimedia Asset Management market development at Illustra. "With images, the important qualities are things like color, shape, texture, and composition. Illustra's Visual Intelligence system lets users search and retrieve images based on these attributes."
According to Ken Liu, vice president of sales and marketing at Virage, "The combination of Virage and Illustra brings the best of both worlds -- the power of object relational databases and image processing -- together in one system. Illustra's Visual Intelligence adds a totally new and powerful visual dimension to the management of all image types." Added Liu, "The new system actually ranks a customer's entire image collection against the image being searched and helps the user make intelligent decisions about which images are most like the selected image."
Illustra's Visual Intelligence system actually "looks" at the image and understands its features so users can ask the system to "find other images that look like this one." All other existing image browsers and management systems use keywords as the means to find and retrieve images.
Keywords are useful but are cumbersome, limiting, and inefficient when addressing multi-dimensional data such as images. Full keyword indexing of images and video is so arduous that it is impractical. In addition, keyword retrieval supports only pre-planned access to the data -- there is no way to ask a new question, except for typing in new words on a hit-or-miss basis. For many subject areas, such as texture maps, there are no suitable keywords.
Virage's VIR technology utilizes the actual content of images and other media to enable a much easier, faster, and more creative and intuitive searching and management of large volumes of multimedia data. Illustra's object-relational architecture is designed to handle new data types -- such as audio, video and still images -- through the use of DataBlades, "snap in" software modules that fully understand new data types and apply all the advantages of a relational database to them. Together, the Illustra and Virage technologies provide a powerful visual dimension to solving the burgeoning image retrieval and management problem.
"The explosion of digital video and graphics has created an urgent need for software that makes it easy for content creators to retrieve their media assets," said Roger LeMay, media server marketing manager at Silicon Graphics, Inc. "With Illustra's Visual Intelligence running on our CHALLENGE media servers it is now possible for users to quickly search terabytes of video, film, and still images without worrying about differing address schemes, file names, and formats. The solution we offer will dramatically increase our customers' access to their most valuable asset: images. Without that access, those assets may be locked away and underutilized."
Illustra's image retrieval system will benefit anyone who works with digital images of all types. It is targeted at the graphics professional in digital studios and content creators, multimedia production, desktop publishing, prepress and service bureaus, commercial printing, and corporate publishing.
Product Pricing and Availability
The VIR DataBlade and Visual Intelligence GUI are scheduled to ship in June 1995 on Silicon Graphics platforms. A single concurrent user license for the VIR DataBlade is $995. The Visual Intelligence GUI is priced at $595. Headquartered in Oakland, Calif., Illustra Information Technologies, Inc. is the leading worldwide supplier of media asset management systems and tools for applications in multimedia and entertainment, digital media distribution, and financial services. The company's flagship product, the Illustra Server™, allows users to store, manage and analyze complex multimedia data, such as audio, video, and images, in a single database along with traditional text and numbers. The company was founded in 1992.
Virage, Inc. is the leading developer and marketer of multimedia database retrieval and management systems for electronic publishing, multimedia production, digital imaging, prepress corporate publishing, and image-centric vertical markets. Founded in 1994 and based in San Diego, Calif., Virage pioneered the breakthrough technology of Visual Information Retrieval.
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