Web 2.0 approaches have much to offer in terms of creating user-focused content that is accessible, dynamic and presented in a way that is useful to like-minded communities of users. However, in the excitement that comes with new applications of technology such as this, there is a tendency not to consider their limitations. These approaches are useful tools, but they are not a panacea for all the challenges posed by information creation and management. Like any tools, they work well when applied to the right problem but fail when used out of context.
Autonomy fully embraces Web 2.0 and, by using its unique meaning-based approach to information processing, is able to enhance both the user's experience, and an organization's control of these new collaborative approaches to information management.
Folksonomies
User-generated taxonomies, or folksonomies, are increasingly being used to categorize and retrieve content. They not only have the advantage of being extremely scalable, but can also respond to changes in vocabulary and relationships between categories. Yet organizations that rely solely on folksonomies for classification will suffer from the inherent flaws in the process, such as the subjectivity and ambiguity of tags. However, organizations that see the advantages of a folksonomic categorization strategy need not forgo the enormous benefits of MBC. Autonomy can leverage folksonomy input and use it in conjunction with its core conceptual abilities to produce a reliable, consistent, accurate and ultimately scalable solution.
Wikis
In the sphere of collaborative, user-generated information resources, good information management is of critical importance. Without a guiding hand wikis can become a jungle of competing and contradictory information. Autonomy can enhance the wiki environment by automatically generating hyperlinks to relevant material, alerting authors to similar content elsewhere on the wiki to reduce duplication of effort, and automatically suggesting appropriate tags based not only on the concepts within the article, but also on the particular tagging etiquette that has developed within the wiki. Furthermore, Autonomy can be used to confront the danger of wiki vandalism by automatically monitoring individuals' modifications of content and "healing" damaged content. The wiki environment also offers abundant profiling opportunities. Autonomy can automate personalization of content based not just on what users read, but on how they interact and change information.
Blogs
Blogs are becoming a powerful force in the spread of ideas and information due to the enormous influence they can have over their readership. Autonomy is able to aid in monitoring the blogosphere through a conceptual analysis of the content that can reveal not just topic and content, but also the blogger's opinion on a topic through sentiment analysis. These functions can be applied not only to content generated externally, but also to content that is generated within the walls of an organization. The growth of blogging may have enhanced corporate transparency, but it can also expose organizations to serious legal issues. Autonomy can be used to monitor information dissemination, and ensure that the organization is alerted to blogs that disclose content that is sensitive or "material" in nature.
Summary: ...pages for high-revenue programs such PerkChoice, which allows customers to combine miles and cash to book flights. “PerkChoice is a huge revenue generator for us, and Optimost has helped us improve the performance of those pages as well,” says Dangaran. The company has also tested the purchase funnel...
Summary: ...fngertips, Brodies’ lawyers have achieved greater responsiveness and a higher quality of work for their clients. Client service has been further enhanced by self-service extranet sites, generated with WorkSite, that permit clients to directly access their own workspaces as needed rather than having...
Summary: ...media department currently numbers 30. “Without Interwoven, we’d have to double or triple the size of our team just to handle uploads,” says Blumfeld. “It would be an enormous investment.” In the past, a new version of an existing site required an average of three months to recreate from scratch,...
Summary: ...TIME Case Study. After testing with Interwoven, TIME Magazine increased its online subscriptions by 16.2% TIME Magazine is the nation’s oldest and most popular newsweekly. The TIME.com website serves as the magazine’s Internet presence, offering online-specific features such as blogs, in addition...
Summary: ...and capture video clips, radio broadcasts, blog postings, and news articles twenty-four hours a day, 7 days a week. VMS needs to deliver this valuable market intelligence in an easy-to-digest format that can be applied quickly and effectively to the business goals of clients. Legacy keyword search engines...
Summary: ...companies, financial institutions and governments on their most challenging transactions and assignments. With approximately 2,000 lawyers and 30 offices in 22 countries, The Need Like all professional services organizations, Linklaters is sensitive to the enormous risk and implications of conflict issues....
Summary: ...network for the biotechnology industry. Capitalizing on Autonomy's ability to understand the full content of all information and its intuitive cognition of users' interaction with this content, the network proactively supports the dissemination of knowledge within the community. Autonomy enables users...
Summary: ...NewScientist Case Study. With Interwoven, New Scientist increased conversion rates by 26% Launched in 1956 and part of Reed Elsevier plc group, New Scientist is the world’s leading scientific current affairs magazine with a worldwide readership of over 730,000 and a growing online audience of over 1.6...
Summary: ...ABN Amro Case Study. ABN Amro ABN AMRO Organization ABN AMRO www.abnamro.com Industry Banking & Finance Type of Application Global Compliance Platform Functionality Agents Alerting Categorization Collaboration & Expertise Networks, Channels Clustering Hyperlinking Extras Dish Dashboard Failover Language...
Summary: ...privacy,” Coart explains. “We tell people that, if there’s something they want to keep, they should move it to WorkSite, where it gets tagged and retained; everything else is flushed on a regular basis.” Emails and other files can also be declared records with a few keystrokes and preserved securely...
Summary: ...came from their partner, Netflix, and traffic that came from organic or paid search. Their Netflix segment had a higher likelihood of converting, because prior to landing on the Roku site, visitors were exposed to product information that helped influence their buying decision. The other segment didn’t...
Summary: ...cs_kaplan_singlepages_20080807 A question of trust “Moreover, from our review process which included a cost/benefit analysis, not only did we confirm that we required a robust search engine but we also concluded that adding metadata specific to each document with details such as article author, language,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...article, but also on the particular tagging etiquette that has developed within the wiki. Furthermore, Autonomy Interwoven can be used to confront the danger of wiki vandalism by automatically monitoring individuals’ modifications of content and “healing” damaged content. The wiki environment also...
Summary: ...Web Content Archiving & Compliance Product Brief Patented Web Versioning Capabilities Most companies’ websites, portals, -ex tranets, blogs, and online campaigns are maintained on a wide range of technologies and systems. This causes serious technical, logistical, and cost implications for web content...
Summary: ...tagging from the marketer. Using the detailed profiles produced by IDOL, marketers and contact center agents can deliver targeted messages and products to groups of users and better understand how different users respond to products or services being delivered. Alerting Autonomy delivers alert notifications...
Summary: ...analysis, Autonomy Virage uses MBC to conceptually link and process all extended electronic information within an enterprise. It provides a powerful set of tools, including: • Deep video indexing using automatically generated metadata • Foreign multimedia search in user ’s native language • Key...
Summary: ...to identify emerging trends and their implications for the reputations of people, companies and products. The Challenge As online communities and consumer created content in blogs, social networks, discussion forums and opinion and review sites become increasingly influential, it's more important than...
Summary: ...to ineffective targeting efforts. The Solution – Profiling & Personalization Autonomy Interwoven’s unique profling approach is based on sophisticated analysis and algorithms of inference, and is completely automated, eliminating the need for tagging or manual intervention. Rich, conceptual profles...
Summary: ...in real-time by allowing them to test multiple versions of content and design with real site visitors, and then tailor site experiences based on site visitor actions and behavior n Optimize site content with minimal IT involvement with a single reusable tag for experimentation that empowers the marketer...
Summary: ...TV. Automatic deep video indexing - no need for manual tagging Unprecedented granularity of understanding Unrivalled personalization, profiling and content creation Ability to slice & dice rich media & create playlists Next-generation, pinpoint search Ability to cross-reference scripts, music and blogs,...
Summary: ...its investment in the technology. The South Yorkshire Police recently located a witness to a serious crime when leads went cold. Using Autonomy, detectives discovered the witness had been involved in other unrelated investigations and using the list of alternative addresses generated by cross-referencing...
Summary: ...organizations to eliminate the manual inefficiencies introduced by XML tags by understanding the content and purpose of either the tag itself, related information, or both. IDOL can automatically insert XML tags and links into documents based on the concepts contained in the information. IDOL’s meaning-based...
Summary: ...included to demonstrate how the API is called in applications written in C, Visual Basic, Java and .NET. Key Capabilities Specific to XML Export KeyView IDOL Export dynamically converts documents to well-formed, valid XML using a predefined Document Type Definition (DTD). By applying an XML vocabulary...
Summary: ...Adobe PDF. KeyView IDOL Export dynamically converts documents to well-formed, valid XML using a predefined Document Type Definition (DTD). By applying an XML vocabulary to the data structures in documents, KeyView IDOL Export makes it possible to index and search content and metadata in context. The data...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...from Autonomy’s Intelligent Data Operating Layer™ (IDOL), the market-leading enterprise information processing platform that uses Meaning Based Computing (MBC) technology to form a conceptual and contextual understanding of over 1,000 file formats. IDOL’s scalability, connectivity, and conceptual...
Summary: ...library is automatically extracted and indexed directly into the IDOL server. The connector enables existing applications and content storage systems to be leveraged from within the Lotus Quickr environment, including calendars, discussion forums, Web logs (blogs), wikis and other collaboration tools,...
Summary: ...retention enabling users to find information that they didn’t know existed, based on relevance to the original article in any data format • Remove the need to carry out manual tagging and categorization of content • Stop information overload – by allowing the user to identify relevant content...
Summary: ...for over 1,000 file formats, including audio, video, structured and unstructured files Import parameters compatible with any Autonomy indexing process Support for all common file types, including PDFs, PSTs and Lotus Notes NSF (not supported by competing technologies) Full capture of text, metadata and...
Summary: ...IDOL 7 Server Technical Brief. Competing standards, varied and numerous sub-systems and differing policies all vie with each other in an environment marked by heterogeneous networks and underlying hardware. Providing security at isolated points within this complex environment does not answer the challenge....
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...etiquette that has developed within the wiki. Furthermore, Autonomy can also be used to confront the danger of wiki vandalism by automatically monitoring a user’s modifications of content, and “healing” damaged content. The wiki environment is also abundant with profiling opportunities. Autonomy...
Summary: ...Autonomy Media White Paper. The accuracy of user-generated taxonomies (folksonomies) can be improved by offering “tag suggestion” function, and wiki vandalism can be reduced by automatically monitoring individuals’ modifications of content and “healing” damaged content. (Please refer to Autonomy’s...
Summary: ...manner similar to humans – it directly relates concepts “read” from the portions of digital content that humans can process - not from rules that are dependent on synthetic tags. Accuracy Autonomy’s pioneering MBC platform provides advanced and accurate enterprise retrieval by encompassing and...
Summary: ...analyzed for tone and content, enabling you to respond quickly to capitalize on successful products and marketing strategies (or move fast to limit the damage of flaws and complaints). Again, unprecedented levels of automation enable compelling advantages: a company could set a rule to flag any product...
Summary: ...for enterprises that need to store, manage, and publish video or audio content in any format. With meaning based analytics, digital video and audio content is archived, indexed, and searched based on the meaning of the file rather than relying on subjective or unreliable user-generated tags or synopses....
Summary: ...B2B transaction servers however, like all tagging schemas it suffers from a number of limitations. page three 2.2 Technology XML White Paper page four 3 Limitations 3.1 Manual processes The limitations of XML begin with the manual process employed to choose and apply the tags. One example of the effect...
Summary: ...taking place about your brand through a tracking service, such as Google News alerts, Buzz Metrics from Nielsen, or Twitter. n Identify relevant blogs and tagging sites for your industry on blog search sites like Icerocket.com and Technorati.com and assess the prevailing themes. n Decide which forms of...
Summary: ...by a secured store exposes businesses to potential legal and bu-si ness ramifications. The consequences could affect the company, executive management, and board members directly, while investors and stock holders suffer from a damaged brand. Regulatory bodies can request that companies reproduce what...
Summary: ...repeatable, and defensible process for handling ESI and meeting the preservation obligation. This can be challenging, as it is not uncommon for organizations to have hundreds of file types including voice, video, email, instant messages, blogs, and wikis, stored on a myriad of semi-structured and structured...
Summary: ...know they wanted. Owing to its unique capability of conceptual search, Autonomy derives meaning from data and identifies linkages between disparate pieces of information that are not immediately obvious. Hyperlinks are generated in real-time, as a client browses through the product range. In addition...
Summary: ...to manage and manipulate multimedia as easily as text. Retrieval is based on an approach that analyzes the incorporated audio stream together with image recognition technology rather than on the output of a flawed transcript or imprecisely applied data labels. Advanced Operations IDOL provides an abundance...
Summary: ...The figure below depicts how factory-like marketing operations break down into four broad initiatives. oPerAtionAL trAnsPArency Operational transparency emphasizes three high-level summaries typically presented in an online dashboard:
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This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
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