Customers Manufacturing | Media | Pharmaceutical

Industry Vertical: Media

Challenge

Most Media organizations try to handle their flood of content independently, department by department, and despite their best intentions, silos of content start to develop. Assets are stored all over the organization, leading to duplicate content and causing inefficient storage management. If there is content to be found there is no method for searching for, or finding the correct information. Television and movie studios are working to keep costs down while delivering more and more content. Publication channels are working hard to hold on to their consumers by offering the news in every format imaginable, from print and online to broadcast and mobile.

In today's climate, media organizations are constantly working to reduce production costs, keep journalists abreast of new developments, publish and deliver large amounts of rich media content, archive disparate sources of content for reuse or sale, drive traffic acquisition, provide customers with a first-class user experience, and increase advertising revenue.

Autonomy's meaning-based solution addresses the challenges in the media industry by integrating content through a single platform and using powerful technology to form an automatic conceptual and contextual understanding of data. Autonomy's tools provide a personalized viewer experience, reduce the costs of manual labor and create opportunities to monetize all assets within an organization. Tools such as Automatic Hyperlinking, Automatic Query Guidance, Deep Video Indexing, and Profiling and Alerting drive traffic between all brands, and leverage content and products for maximum exposure (increased clicks per visit, increased page views per visit, increased site stickiness, decreased labor costs).

Media organizations use Autonomy's award-winning technology to reduce production costs, keep journalists abreast of new developments, publish and deliver large amounts of rich media content, archive disparate sources of content for reuse or sale, drive traffic acquisition, provide browsers with a first-class user experience, and increase advertising revenue.

"Using Autonomy's software capability on our site has been a key factor in making The NewsMarket the one-stop destination for journalists to find and use multimedia content for their news stories." - The NewsMarket
"Autonomy's state-of-the-art Meaning-Based Computing technology will ensure that our video archive is fully maximized, enabling our staff members to capitalize on our data assets, ultimately producing better quality programs for our viewers." - Frederic Brochard, CIO, FRANCE 24
"The proliferation of digital information presents business communities around the globe with a formidable challenge: how to locate first-rate, mission-critical content quickly enough to produce cutting-edge analysis and take informed decisions while at the same time meeting deadlines. Autonomy's unique technology enables Vogel Business Media users to achieve just that." - Mark C. Reinold, CTO Online, Vogel Future Group
"With the Virage platform, we can offer syndication with better access and improved distribution of high quality content, while retaining complete control and protecting our rights." - The Economist
"There is no reason, from a benefit standpoint, that every company should not be using Virage." - The Structural Group

Solution Description

Assisting Content Production

Autonomy accelerates newsroom workflow by automating labor-intensive processes such as generating metadata and categorizing content. Autonomy's Implicit Query capability alerts journalists to relevant stories automatically, based on a user's prior search experience and any other interaction with the system. Autonomy helps journalists expedite research across a wealth of editorial resources across the newsroom in formats as diverse as email, audio recordings from telephone interviews, word processing documents, and editorial archives on video.

Creating Libraries and Tagging: Eduction and DVI
Finding Resources: Hyperlinking, AQG and Conceptual Search
Stay Ahead: Profiling and Alerting

Driving Traffic Acquisition

Autonomy's unique offerings were developed to help media companies drive traffic to premium subscription content. With these technologies, media companies can monetize any or all of their existing assets by navigating casual viewers to related sites that offer products or subscriptions. Legacy searches would fall short of providing your browsers with such a customized user experience as they base their recommendations on the basis of what is popular among users in general rather than focusing on each and every browser individually.

Improving User Experience and Management

Autonomy provides your viewers with an unprecedented degree of customization thus significantly enhancing user experience in an age of information overload. Users gather the content they need in an efficient and hassle-free manner. Autonomy Personal Agents can be set up to deliver highly-targeted content on a wide range of topics, while Autonomy's unrivalled compatibility enables information to be made available using a multitude of new delivery methods.

Unrivalled Multimedia Processing

Autonomy derives meaning from rich media assets and makes audio and video files as easy to store, search, retrieve, navigate and distribute as text. Autonomy's advanced rich media management capabilities help companies accelerate internal research, attract and retain audiences, minimize meta-tagging costs and generate additional advertising revenue.

Copyright Infringement Detection

Automatic Copyright Infringement Detection (ACID) is a revolutionary, unique solution that enables copyright owners such as broadcasters, production houses and publishers to maintain control of their intellectual property allowing them to automatically detect the illegal distribution of copyrighted material on the Internet. Using ACID, media producers can automate the previously manual processes involved in monitoring third-party websites for illegal distribution of copyrighted content. Furthermore, ACID gives content hosts the power to protect their sites from potentially catastrophic legal disputes by removing risky content before it is posted.

Case Studies

The NewsMarket

The NewsMarket was founded in 2000 to improve the distribution and acquisition of raw video and other multimedia content. The resulting service — www.thenewsmarket.com — debuted in 2003. In 2006, the company standardized on Autonomy's Intelligent Data Operating Layer (IDOL) to power advanced retrieval of video and other multi-media content on www.thenewsmarket.com within 60 days. IDOL provides the most advanced retrieval features available including concept-based search, which understands the context of information to return meaningful information even if a user's specific query isn't contained in the relevant file. In addition, IDOL provides advanced stemming, synonym management, spelling suggestions and sort options. The NewsMarket has expanded across its BroadcastRooms, the company's white-label media platforms used by General Motors and The Global Fund, amongst others. In addition the use IDOL's advanced language support for Chinese and Spanish, personalized agents, intelligent alerts, and audio/video ingestion to enable the automatic creation of transcripts.

The NewsMarket's user-base, which includes The Associated Press, the BBC, BusinessWeek.com, CNN, Forbes.com, Fox News and more than 13,000 other news outlets across the world, has embraced the improvements in usability and search across the site. More than 50% of all of our media clients who come to The NewsMarket site end up pulling additional content, beyond what they were initially searching for.

Channel 4

For Channel 4, one of the UK's most innovative and popular broadcasting brands, an increasingly Web-engaged audience posed several challenges. With its websites drawing 60 million page views per day, the broadcaster needed to be able to create, update, and support content for its most popular shows as well as new online channels dedicated to news, radio, sports, and lifestyle. To achieve the speed and cost-efficiency such projects demanded, Channel 4 needed to overcome the limitations posed by its content management system, which left editors and business users dependent on IT assistance for even minor changes. Maintaining brand consistency and user experience across multiple websites, and improving scalability were equally critical.

Channel 4 selected Autonomy Interwoven's TeamSite and LiveSite to build its new Web content management infrastructure. Today, Channel 4's editors can update news feeds and other content themselves, without having to wait for a qualified technical engineer. Forms make it simple to make text updates to sites, while maintaining complete consistency in branding and user experience. Graphics and video can be managed easily with an intuitive, easy to use system that allows users to find, tag and upload content quickly. By speeding up the content management process, Channel 4 has reduced the costs of its former reliance on expensive IT personnel by 50-75%.

LiveSite is used to automatically generate vertical landing pages for areas such as Entertainment, Lifestyle, and Documentaries. As part of Channel 4's increasing emphasis on video, supported through integration with the Brightcove online video platform, existing sites are now being brought onto TeamSite.

Channel 4 also makes extensive usage of Autonomy Interwoven's MediaBin Digital Asset Management (DAM) software to store images for Web use, search rich media by metadata, and transform images for various uses. As a result of these technological investments, Channel 4 is much more closely aligned to the people who use its sites, handling more viewers who visit more often and stay longer, and able to provide true real-time content, bringing a new energy and relevance to the site as a whole.

La Voz de Galicia

Established in 1882, La Voz de Galicia, a regional newspaper from La Coruna (Galicia), has developed towards a modern journalistic stance, occupying through its circulation a position within the top ten Spanish newspapers and heading the group La Voz Corporation. With 302 journalists based in 21 centers worldwide, special envoys as well as 28 in-house photographers, the publication has branched away from the status of a regional newspaper. Today, La Voz de

Galicia aims to collect, document, elaborate and distribute news and information to thousands of subscribers worldwide. Through its website, which receives a minimum of 50,000 hits a month, visitors can look through archived information, join discussion groups and receive the latest news stories and images.

After a thorough analysis, La Voz de Galicia chose Autonomy's IDOL technology for a web presence as well as an internal document management system: SGDVoz (Sistema de Gestion Documental de La Voz). Autonomy's IDOL enabled them to address a problem common to those in media production: locating, accessing and keeping up-to-date with vast amounts of ever-changing information. With no complete archive repository in existence, journalists were unable to search simultaneously through all the existing documentation. This meant that valuable time and resources were being wasted sifting through multiple. La Voz de Galicia needed a single platform to manage and retrieve information from their entire documented archive. Using Autonomy's Portal-in-a-box, they were able to unify the user interface, allowing information from all areas to be available simply from a single access point and provide a fully integrated service to the different delegations from within La Voz Corporation. They were also able to manage their vast and disparate content whilst retrieving, linking and delivering it instantaneously and had their website up and running within just 12 weeks.

As Autonomy provides a completely language independent solution, La Voz de Galicia is able to receive news and information from around the world from all their specified language sources.

Today, La Voz de Galicia editors experience an environment that proactively enriches their news production, linking millions of historical documents to present events and enabling them to fully capitalize on information assets, improve efficiency and produce compelling material for La Voz de Galicia's one million readers.

On a daily basis, employees and users are now able to see over 3000 photographs, read over 4000 articles and process 930 orders, with intelligent information retrieval being achieved in under a second. Journalists are now able to use their time both more effectively and productively whilst also leading the company into the future. La Voz de Galicia has also seen an improvement in the navigability and user friendliness of their application with a considerable reduction in response times and an increase in the quality and speed of information retrieval. Other departments within the organization are also benefiting from the new system; the Legal Department is able to retrieve the necessary information and both Publicity and Accountancy Departments are kept up to date with the latest news and announcements.

Customers Manufacturing | Media | Pharmaceutical
8 out of The Top 10 Global Media Companies Use Autonomy
Sectors
Journalists & Reporters
Aggregators and Syndicators
Studios and Production Houses
About Us
Technology
Functionality
Products
Solutions
Services
Customers
Partners
News & Events
Contact Us